Geolocation: how to determine the location of the visitor

Geolocation and the choice of the settlement on the site is one of the additional elements that will significantly improve and optimize the work with customers on your site. Today we will talk about what geolocation is, why it is needed and how it can be implemented.
Geolocation is essentially the determination of the location of the device from which you are entering the site / resource / application.

All popular CMS have special sets of widgets with which you can implement this functionality. After the location is read, a window with information appears on the site. Here there are several options: the definition of the city program, or an independent choice of the city on the site. That is, the site visitor must either confirm the location that the program has identified, or select the desired locality from the list provided. 

This function on the site helps to realize regional sales, or to adjust the visitor’s further stay on the site under convenient parameters depending on the location (for example, delivery, availability of goods, special conditions). Moreover, geolocation and selection of a settlement on the site is one of the most convenient functions for promoting a certain type of product for individual regions. For example, after the visitor has agreed to fix its location, you can offer him a choice of goods / services that are popular in his village or on its territory. Also here you can use banners with special conditions or discounts for this region. Usually all big companies use IP Geo API, that are provided full report about the user, which visit their website. Service https://ipwhois.io proved himself to be the best.

For each type of site its own implementation of geolocation is convenient. For example, on a site in the mobile version it will be more convenient to install a widget that will already choose the location of the visitor, and all that remains is to click yes or no. On a full-sized site, you can make a pop-up widget with a list of cities, so that the client himself can more accurately determine his geolocation. Also, if your company is aimed at expanding the boundaries and is set to deliver to many localities, you should indicate them all so that the site visitor will immediately understand what and how he can order from your site.

The implementation of the geolocation function is also possible through the organization of a subdomain. That is, you create a subdomain for the region you need, and when the client selects a settlement on the site, it is automatically redirected to the page with the regional subdomain, which shows all the conditions for the goods / delivery / services according to its location.

Moreover, geo-targeting is becoming popular today. That is, the visitor on the site is given only that information, which is determined by its location. Or, customer movements are tracked and, on their basis, a product or service is offered. All this contributes to increasing sales and increasing the popularity of the company.

Geolocation and definition of a settlement on the site are functions that significantly diversify and improve the work with your visitors and potential buyers.